A new market needs to be built.
From the first customer conversation to a viable sales operation: understanding target customers, opening doors, shaping the right offer and building business.
Commercial Growth & Transformation Executive
Building businesses.
Scaling growth.
Leading transformation.
I bring together international sales experience, an understanding of technology and hands-on leadership. For businesses ready to grow – and looking for someone who can identify what is holding them back and take responsibility for moving things forward.
Cologne · DACH & international · German & English
Sales · Go-to-Market · SaaS · AI · Leadership
Operational leadership roles & selected interim assignments20+ yearsExperience in sales, technology and business development
EuropeMost recently Senior Director Europe at Rosetta Stone
P&LP&L responsibility in the double-digit millions
45 team membersInternational team responsibility at Rosetta Stone
Where I make a difference
When sales
needs a way forward.
Sometimes the challenge is market access. Sometimes it is the way sales is organised. And sometimes the real problem lies elsewhere. I look closely at customers, the team, leadership and how they work together. That is where a practical next step begins.
Sales is falling short of its potential.
Examining the pipeline, priorities and collaboration. Understanding whether positioning, processes, leadership or team dynamics are getting in the way – and addressing the cause.
Growth needs leadership and structure.
Taking responsibility, aligning teams and turning a sound strategy into consistent execution. In day-to-day business as well as during a transition.
About me
I understand sales.
And what
drives it.
I am at my best when something needs to be built, or a difficult situation needs to move forward.
At Rosetta Stone, I started as the first B2B employee in Germany, helped build the DACH business and later led the European Enterprise & Education business as Senior Director Europe. At GoodHabitz, my focus was international partnerships.
I know complex software sales from experience: multiple stakeholders across HR, L&D, IT and procurement, works councils, licensing models, pricing negotiations and the question of how a buying decision translates into actual adoption.
My computer science degree helps me understand technology. My coaching background helps me understand people and team dynamics. Both strengthen my work in sales and leadership.
B.Sc. Computer ScienceCertified AI ConsultantSystemic Business CoachMaster Coach
“What is getting in the way? Is it leadership, the team or the structure around them? That is what I want to understand.”
What I bring
From market insight
to execution.
My focus is SaaS and enterprise sales, go-to-market and interim sales leadership. I help develop the business and take responsibility – close to customers, the team and the decisions that make a difference.
01 / Sales & Growth
Build business.
Win customers.
Enterprise sales, new markets and strategic partnerships. Drawing on experience across SaaS, EdTech and learning, with a practical understanding of complex buying decisions.
- Go-to-market & market development
- New business & account growth
- Partnerships & international collaboration
02 / Commercial Leadership
Lead teams.
Create the conditions for growth.
Clear priorities, effective structures and leadership that enables people to act. Grounded in my own P&L and international team responsibility.
- Sales leadership & team development
- Connecting strategy and day-to-day operations
- Operational leadership & interim assignments
03 / Technology & Change
Understand technology.
Enable change.
Connecting the market, the product and the people behind them. Making sense of customer feedback and translating technology into clear business value.
- Bridging business and technology
- AI adoption with a focus on practical value
- Engaging stakeholders & supporting adoption
Leadership Sparring
A new leadership role.
Your own way to lead.
For people taking on leadership responsibility for the first time or growing into a bigger role.
We work through the situations you face in practice: finding your role, clarifying expectations, leading former colleagues, having difficult conversations and making decisions. I combine my own leadership experience with my coaching background – confidential, practical and on equal terms.
Selected experience
Experience that
connects.
Building businesses, leading people and taking responsibility in demanding situations – these are the threads that connect my career.
2010 – 2020
Rosetta Stone
From the first B2B employee in Germany to Senior Director Europe
Building the DACH business and later leading the European Enterprise & Education business. International leadership, complex software sales and P&L responsibility in the double-digit millions.Strategic Account Manager → Director DACH → Senior Director Europe from 2017
2022 – 2023
GoodHabitz
Global Partnership Director
Developing the international partner ecosystem of a growing EdTech business. Working with HR systems, learning platforms and marketplaces at the intersection of business development and technology.
2020 – 2022
Stadthotel Borken
Operational leadership · Hackmann Hotels
Leading operations through refurbishment, repositioning and reopening during the COVID period. Building a team of more than 30 and taking responsibility for processes, service quality and day-to-day operations.
Since 2025
CEFE International
Consultant & Specialist Tutor
As a Consultant & Specialist Tutor for CEFE International, I supported delegations from India, Indonesia, Vietnam, Mongolia, Kyrgyzstan and Uzbekistan through Partnering in Business with Germany, a programme of the Federal Ministry for Economic Affairs and Energy (BMWE). I helped entrepreneurs prepare for market entry in Germany, develop cooperation projects and build partnerships with German businesses.About the programme at BMWE ↗
Current
Independent work
Commercial Growth & Transformation
Advisory work, international business development and working with leaders and teams. Open to suitable operational roles in sales and commercial leadership, as well as selected interim assignments.
Book & stage
Technology changes a great deal.
Responsibility stays with us.
My talks explore leadership, AI and the human side of change. I connect experience from business with the question of how people can remain capable of acting as the world around them changes.
Speaking engagements include the GROWTH Convention at Osnabrück University of Applied Sciences, Campus Lingen.
Enquire about a talk ↗
The book
Irreplaceable
The Art of Leadership in the Age of AI
What makes leadership irreplaceable as AI takes on more tasks? In her German-language book UNERSETZLICH – Die Kunst der Führung im Zeitalter von KI, Sabine Schnorr explores human responsibility, sound judgement and the way we work together. Drawing on more than two decades of international leadership experience, she connects technology and business with the human side of leadership.
Enquire about the book or a talk ↗Frequently asked questions
The essentials,
at a glance.
What is Sabine Schnorr’s professional focus?
Sabine Schnorr is a Commercial Growth & Transformation Executive focused on SaaS and enterprise sales, go-to-market, international business development and commercial leadership. She combines hands-on sales experience with a computer science degree, an AI Consultant qualification and systemic coaching expertise.
Which businesses are the best fit?
The strongest fit is B2B businesses in SaaS, technology, EdTech and learning that want to build a market, develop partnerships or strengthen sales. This includes navigating complex buying decisions with HR, L&D, IT, procurement and works councils.
Is interim sales leadership an option?
Yes. Sabine Schnorr is open to selected interim assignments in sales and commercial leadership, for example to bridge a leadership gap, build a market or give a sales team greater clarity and structure. Responsibilities, scope and time commitment are agreed around the specific situation.
Is Sabine Schnorr also open to permanent roles?
Yes. Alongside selected interim assignments, suitable permanent operational roles in sales and commercial leadership are of interest. The key considerations are the role, the business and the contribution she can make.
Where does Sabine Schnorr work, and in which languages?
Sabine Schnorr is based in Cologne and works across Germany, Austria and Switzerland, as well as internationally. She works in German and English.
How do AI and coaching contribute to her work?
AI, an understanding of technology and coaching complement her commercial experience. They help identify business value, make change understandable and involve leaders and teams in putting it into practice.
Which international delegations has Sabine Schnorr supported?
Working with CEFE International, Sabine Schnorr supported delegations from India, Indonesia, Vietnam, Mongolia, Kyrgyzstan and Uzbekistan. Through Partnering in Business with Germany, a programme of the Federal Ministry for Economic Affairs and Energy, she helped entrepreneurs prepare for market entry in Germany and develop business partnerships.
Let’s talk
What would you like
to move forward?
Are you looking to build a market, strengthen sales or fill a commercial leadership role? Tell me what you have in mind, and we can explore whether my experience is the right fit.
hello@sabineschnorr.com ↗Open to suitable permanent roles and selected interim assignments.
Location & collaboration
Cologne · DACH & international
German & English
Connect
View my LinkedIn profile ↗International
Commercial growth, enterprise sales and leadership across SaaS and technology. Former Senior Director Europe at Rosetta Stone and Global Partnership Director at GoodHabitz. Open to operational roles and selected interim assignments.